Your character, between streams.
We build your character as an official companion your fans can talk to any time, and it remembers every one of them. You keep the character, it costs you nothing, and you earn 60% of everything the fans you send pay, for life.
apply to the partner program →companions of real VTubers and character creators, built with them.
we build your character as a companion your fans can talk to between streams. you keep the character, it costs you nothing, and you earn 60% of everything the fans you send pay, for life.
see the partner program →Rowyn is our own AI VTuber and the first official companion. Talk to her, it is free.
The deal
- No cost, no work
- Send reference art, the lore and a few notes on how they talk. We build the companion and you approve it before anyone sees it.
- 60% for life, 80% to start
- 60% of every payment from the fans who join through your link, subscriptions and every purchase, for as long as they stay. Founding partners get 80% for their first 90 days.
- You keep the character
- It is a licence for the design, the name and the personality, not a sale. Nothing is exclusive, and you can end it any time: the companion comes down the same day.
- Free for your fans
- Fifty messages a day, free, no card. Fans who want more subscribe: $14.99 a month, $4.99 for the first month.
- A voice of their own
- Your companion speaks with one of our synthetic voices. We never clone yours.
- Paid monthly
- In US dollars once your balance passes $50, by Paxum or bank wire, with a dashboard of your sign-ups, paying fans and your share.
How it works
- 1.Apply below. We answer by email, usually within a day or two.
- 2.Send your reference art, the lore and how they talk. We write the companion and draw their pictures in their likeness.
- 3.You read it, talk to it and approve it. Nothing goes live without your yes.
- 4.It goes live with an official badge, a page of its own and your link. You share your link with your 18+ audience.
Adults only, both ways: the character must read clearly as an adult whatever its lore says, and you promote your link only to 18+ audiences. Original or properly licensed designs only.
Questions
What does my character do on Calla?+
They text with each fan one to one, remember each of them across conversations, send pictures of themselves, leave voice notes and text first. It is the same character, with your lore, for the hours you are offline.
Who owns the character?+
You do. You license us the design, the name and the personality for as long as you want the companion up. End it any time and it comes down the same day.
My model is a premade one from a shop. Can I still apply?+
Apply and tell us. A premade model's licence decides what it can be used for, and many forbid use in apps. We will read it with you and, where it does not allow this, talk through an original design that is yours.
How is my share counted?+
Every fan who signs up through your link is yours for life. You earn your share of every payment they make, subscriptions and every purchase, and your dashboard shows each month's sign-ups, paying fans and your share.
Is this adult content?+
Calla is for adults and companions can be explicit with adult fans. Your character must read clearly as an adult, and you promote your link only to 18+ audiences, never on a channel with younger viewers.
Do I have to stream about it?+
No. A link in your bio or your panels is enough, and nothing is exclusive. Partners who mention it to their 18+ audience tend to see more sign-ups.
Apply
Tell us about you and your character. A person reads every application.