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for VTubers

The best VTuber affiliate programs and sponsorships in 2026

Ten programs ranked on what you keep, for how long, and who can join. Every number links to the program’s own page, read on 2026-11-04.

#1

Calla Partners

Best lifetime share, for 18+ VTubers

Character licence plus revenue share

Not a sponsorship: a licence. Calla builds an official AI companion of your character from your art and lore, you approve it, and fans can talk to it one on one between streams. You keep the character, nothing is exclusive, and you can take it down any time. It is ours, so read the method note below before you trust the ranking.

What you get:
60% of every payment from fans who join through your link, for as long as they stay. Founding partners get 80% for their first 90 days.
Who can join:
VTubers and character creators whose character reads clearly as an adult. No follower minimum.
pros
  • + The highest share on this page, paid for the life of the fan
  • + No cost and no follower minimum
  • + Synthetic voices only, never a clone of yours
cons
  • - Adults only: 18+ audiences, adult character designs
  • - New in November 2026, so few partners yet
  • - Pays only on fans who join through your link

Source, checked 2026-11-04: callagf.com/partners

see the partner program →talk to the first one, Rowyn →
#2

Live3D affiliate program

Best affiliate made for VTubers

Affiliate (VTuber software)

Live3D sells avatar and motion-capture tools to VTubers, so its audience is yours. The rate is recurring for life. One caution: the same page also says "at least 50%" in its sign-up steps, which contradicts the tier table, so confirm your rate in writing.

What you get:
30% for new affiliates, 40% for YouTubers and KOLs, 50% for bloggers with high-ranking VTuber articles, recurring for life on full-price payments. 30-day cookie, PayPal, $50 minimum.
Who can join:
Anyone; the page says there is no approval step.
pros
  • + Recurring for life
  • + A product your viewers may actually use
  • + No approval wait
cons
  • - Its own page contradicts itself on the rate
  • - PayPal only

Source, checked 2026-11-04: live3d.io/affiliate-program

#3

Streamloots

Best share on fan purchases

Fan monetization (interactive cards, subs, tips)

Not an affiliate program: viewers buy chests of cards that trigger things on your stream. It pays more per fan purchase than most sponsorships pay per campaign, and it works at any size.

What you get:
Creators keep 80% of cards and subscriptions; Partners keep 90%. Paid on the 1st and 15th of each month.
Who can join:
Free sign-up through Twitch, YouTube, Kick and others. Partner criteria are not published.
pros
  • + 80 to 90% to you
  • + Twice-monthly payouts
  • + Works for small channels
cons
  • - Depends on an active, interactive chat
  • - Payout minimum not published

Source, checked 2026-11-04: streamloots.com

#4

Twitch Sponsorships

Best for Twitch Affiliates

Sponsorship marketplace

Twitch opened sponsorships to Affiliates in August 2026, so a small VTuber can now be invited to brand campaigns from the dashboard. You need Affiliate status first (25 followers, 4 hours over 4 days, 3 average viewers in 30 days).

What you get:
Brands pay per campaign. Rates, schedule and any Twitch fee are not published.
Who can join:
Partners, and since August 20, 2026 Affiliates who complete the Creator Sponsorship Certification on Creator Camp.
pros
  • + Built into the dashboard
  • + Open to Affiliates since August 2026
cons
  • - Rates and fees not published
  • - You wait to be invited

Sources, checked 2026-11-04: Twitch blog, Aug 20 2026, Twitch Affiliate requirements

#5

Streamlabs Sponsorships

Best no-fee sponsorships

Sponsorship marketplace

A browsable list of campaigns you can join yourself rather than waiting for an invite. The catch for VTubers outside the US is that most campaigns are limited to US creators.

What you get:
Base pay, bonuses and conversion bonuses per campaign. Streamlabs takes no platform fee; third-party processing fees apply. Paid by PayPal.
Who can join:
Creators "of any size", but most campaigns are US-only and some have viewer minimums.
pros
  • + No platform fee
  • + Campaigns you can browse and join
cons
  • - Mostly US-only
  • - Payout threshold not published

Source, checked 2026-11-04: streamlabs.com/sponsorships

#6

YouTube Creator Partnerships (formerly BrandConnect)

Best for YouTube VTubers

Sponsorship marketplace

The YouTube side of brand deals. Getting in means getting into the Partner Program first: 1,000 subscribers plus 4,000 watch hours in a year, or 10 million Shorts views in 90 days.

What you get:
Brand deals arranged through YouTube. YouTube's fee and payment terms are not published on its help page.
Who can join:
18+, in the YouTube Partner Program, in one of the listed countries (including Japan, Indonesia, the Philippines, Brazil and Mexico), with no active strikes.
pros
  • + Brands come to you through YouTube
  • + Wide country list
cons
  • - Partner Program required
  • - Terms not published

Sources, checked 2026-11-04: YouTube Help: Creator Partnerships, YouTube Partner Program

#7

Razer affiliate and Creator Program

Best gear brand with published tiers

Affiliate and brand creator program

The rare gear brand that publishes its tiers, so a small VTuber knows where they stand. Commission is per product sale, so it pays once, not monthly.

What you get:
Affiliate: "up to 15%" per sale, varying by product. Creator Program: an affiliate link at up to 5% on every tier, plus perks that grow with your following.
Who can join:
18+. Creator tiers start at 5,000 followers or fewer (Pioneers) and go up to 300,000+ (Titans).
pros
  • + Tiers published, starting from zero
  • + Known brand your viewers trust
cons
  • - One-off commissions
  • - Creator-tier rate is 5%

Sources, checked 2026-11-04: razer.com/affiliate, razer.com/creator-program

#8

Logitech affiliate program

Best for setup and gear content

Affiliate (gear)

Useful if you make setup tours or gear content. The per-brand table, including Logitech G's own rate, was not on the page as we read it.

What you get:
4 to 10% standard commission depending on brand, 30-day cookie, through Impact.
Who can join:
Apply through Impact; criteria not published.
pros
  • + 30-day cookie
  • + Gear your viewers already ask about
cons
  • - One-off commissions
  • - Logitech G rate not published on the page

Source, checked 2026-11-04: logitech.com affiliate program

#9

Amazon Influencer Program

Best catch-all, if you are on YouTube

Affiliate (everything)

Covers anything you mention, but the rates on the gear VTubers talk about most are low, and Twitch-first VTubers cannot qualify through Twitch.

What you get:
By category: for example 4% on most categories, 3% on headphones and toys, 2.5% on PC components, 2% on video games.
Who can join:
YouTube, Instagram, Facebook or TikTok accounts. Twitch is not a qualifying platform.
pros
  • + Covers almost any product
  • + Trusted checkout
cons
  • - Low rates on gaming and PC gear
  • - Twitch does not qualify

Sources, checked 2026-11-04: Amazon Associates rates, Amazon Influencer Program

#10

HoYoCREATORS (Genshin, Star Rail, ZZZ)

Best gacha creator program

Game publisher creator program

The program most small VTubers are pointed to first. It is good for exposure and in-game rewards, but it publishes no cash share.

What you get:
Perks rather than a revenue share: event tickets, in-game currency, merch, promotion. Per-version incentive events pay prizes.
Who can join:
Over 1,000 followers on your platform and at least one HoYoverse post in the past month.
pros
  • + Exposure and promotion
  • + Clear entry bar
cons
  • - No published cash share
  • - Only for HoYoverse games

Source, checked 2026-11-04: hoyocreators.hoyoverse.com

Looked at and left off

  • StreamElements Sponsorships: open to creators of all sizes, but the page publishes no rates, fees or payout minimum.
  • Elgato: sponsorships are case by case, and we found no published affiliate terms.
  • Restream: its help centre describes a $10-per-referral program; the "up to 30% recurring" offer appears only on a marketplace listing with no terms.

How we ranked them

last full pass 2026-11-04

Three questions decide whether a program is worth a VTuber’s link: what share do you keep, does it pay once or for as long as the viewer stays, and can a small channel get in. Programs that publish their terms rank above programs that don’t, because a number you can’t read is a number you can’t plan around.

Every figure was read on the program’s own page on 2026-11-04 and is linked under its entry. Terms change, so check the source before you sign anything.

Calla Partners is our program, so take its place at the top as a claim to check, not a verdict. It ranks first on the numbers (60% for life is higher than any rate published here), and it is only for creators with adult audiences and clearly adult characters. If that isn’t you, start at number two.

Questions

What is the best affiliate program for a new VTuber?+

If your audience is adult, Calla Partners pays the highest share here, 60% of what your fans pay for life (80% for founding partners' first 90 days), with no follower minimum. For any audience, Live3D pays a recurring 30 to 50% on VTuber software, and Streamloots lets you keep 80% of what viewers spend on your stream.

Can small VTubers get sponsorships?+

Yes, more than before. Twitch opened its sponsorship dashboard to Affiliates on August 20, 2026 (after a short certification), and Streamlabs Sponsorships takes creators of any size, though most of its campaigns are US-only.

What is the difference between an affiliate program and a licence?+

An affiliate program pays you a cut when someone buys a product through your link. A licence lets a company use your character, and pays you for what that character earns. Calla Partners is a licence: the companion is your character, you approve it, and you can end it any time.

Do these programs accept VTubers?+

None of the programs on this page exclude virtual creators. Calla Partners is built for them, and requires that the character reads clearly as an adult because the app is 18+.

How did you check these numbers?+

Each figure was read on the program's own page on 2026-11-04 and is linked under its entry. Where a program does not publish a number, we say so rather than guess.